When you produce speciality foods, you are undoubtedly creating premium items. You will need to convince shoppers to sample new flavours and step out of their comfort zone. The challenge is to find the best way to persuade customers to try your brand regardless of whether your speciality is imported goods, organic ingredients, or some other excellent premium food offering. So how do you capture their attention? With well-designed and attention-grabbing speciality food labels.

The label is the first thing a customer sees when making a purchase decision. Therefore, a great label design is essential in marketing your food products.

The best designed and printed custom food labels should give shoppers a reason to try a new product. To make the strongest impression possible, the design of your customized food product label should align with the overall messaging of your brand.

Let’s imagine that your company produces earth-friendly, organic products. The design of your label will be more authentic if it is “earth-friendly”. For example, using a recycled stock with a rough, earthy texture will communicate your brand values and inspire them to give your wholesome items a try.

Using imagery that evokes your imported product’s county of origin can be highly effective on a speciality label. Incorporating monochrome illustrations can add that old-fashioned feeling to traditional foods and for modern, trendy snack packaging or speciality sauce labels, think about using eye-catching graphics.

Some speciality food items are a premium version of more common products made with specially prepared or sourced ingredients. Premium label features like embossing or hot foil stamping on your labels can show off the high-class qualities of these products.

To produce a compelling custom food label, you need to pick the right combination of features for your label to make your product shine. At AllLabels, we have the experience and capabilities to assist you with choosing the best finishes and methods to get your product noticed on the shelf.

• Laser Cutting: You can order laser cut labels in any size and shape you can imagine, enabling you to leave more exposed packaging under the label. This method is handy for showing off your speciality food product in a glass jar or bottle.

• Material:  Don’t underestimate the effect of the material you use for your labels on how they are perceived. For example, a polymer label with a glossy finish is classy and modern, whereas a more unpolished label made of recycled materials shows a commitment to the planet.

• Hot Foil Stamping: Shiny metallic accents on your labels can elevate the perception that it is high quality, premium product.

• Embossing:  It is hard to resist touching an embossed label, so adding that feature will entice the customer and elevate your product to an exclusive experience.

Many labels are just ordinary and “normal” when shopping for food. So, by adding these extra special touches to your custom speciality food labels, you can demonstrate that your brand is not only a premium option, but it is worth exploring.

Bear in mind that the product you are selling should come in beautiful, well-designed packaging if you are marketing it as a high-quality speciality food product. Conversely, if your packaging is poorly made, your customers will doubt whether the food is a premium option. So, the value of a speciality food label depends on the sum of the whole.

That is where AllLabels comes in. We will ensure that you receive the high-quality custom labels your product deserves. We can also help you elevate your brand’s packaging and have many different options we would love to share with you.

Give us a call, and together, we will ensure that your speciality foods are genuinely “Special”.