Think about how many opportunities your brand has to reach your customers – not many! Every time you showcase your brand to your customers with imagery and messaging is equally important. So much emphasis is put on social media today to attract people browsing your products online. But think about what happens at the critical point the customer is ready to make a purchase – in a store. At this moment, the most vital marketing tool that you have to seal the sale is your product label!

So, what should your product label design do to create a strong impression about your product and what your brand stands for?

It all comes down to the label design process. Here are some tips:

Create a Product Label Design that Serves Your Brand

It all starts with your brand. The first rule of visual design for a standout label is to make sure that you have created a brand that encompasses your company’s and product’s core values and benefits. Then, think carefully about every choice you make, from your colour palette to your label material and finish, ensuring that they represent your company’s unique personality.

If you are a craft brewery, for instance, and your brand has brash, rule-breaking energy, it would be fitting to design a label with a lot of colour, artwork, and attitude. 

Alternatively, if you are a food producer, and your brand is more restrained, wholesome, and organic in nature, you should design your labels to look fresher and simpler, with the tone giving a subtle hint as to the nature of your products.

With that said, the best way to connect with your customers may be to break the mould. Be different! Perhaps creating a radically simple craft beer label will stand out in a field defined by busy design styles. The fundamental mission is to be true to what your customers want and expect, giving an authentic and favourable impression of your product.

The Features of a Great Product Label Design

Picking compelling imagery and text for your labels is at the heart of excellent product label design. However, genuinely effective label design also includes your choice of stock and finishing and don’t forget the size and shape.  

The priority goal is to give your customers a wholly unified experience through your label design when they encounter your product. 

 To achieve this objective, consider the following:

• Imagery: There are a variety of ways that different brands use imagery. Some use photos, whether that means a product picture, a brand mascot, a local landmark, or another captivating image. Alternately, some use line art to convey cartoonish or old-fashioned brand identity, while some brands choose to use patterns or solid-colour backdrops.
• Text: When it comes to labels, specific text features are critical, like quantity, ingredients, and contact information, to name a few. You should check the required components for your products and ensure they meet the necessary standards. Fonts and text sizes are essential for the brand name, product description and any other information you would like on your label. The text should be simple, legible, and large enough for your customers to read. 
• Size and Shape: We have no limitations regarding the size and shape of your labels. At AllLabels, our digital press uses a laser cutter that opens the world to design any label shape imaginable. Then, highlight your brand, logo, or imagery by using a creatively shaped custom label on your product.  
• Material and Finish: The label materials and finishing treatment you use can tell a lot about your brand and products. If you want a green and earthy feel, use an eco-friendly, rough recycled paper material. On the other hand, if you create a cool and modern look for your brand, a slick polymer label with a gloss or even a matte finish is perfect.
• Foil Stamping and Embossing: Add a shine to your premium or unique labels with foil stamping that can be gold, silver or one of the many foil colours available. You can also emboss them by raising specific details on the labels that compel customers to touch your product.
• Colours: A well-chosen colour palette can put the finishing touch on a label design. If you are aiming for a simplified, old-fashioned look for your label, you may want to limit your colours, whereas adding full-colour images can elevate your product by making it look bright and exciting. 

The key to creating the perfect label for your brand is to harmonize the various design components, so shoppers will immediately understand what your company is offering.

Work with Experts to Design Your New Product Labels

In many cases, businesses do not have an internal design team skilled enough to create a consistent and effective label design for their brand. In this instance, you should think about working with a third-party designer as the successful design of your brand’s labels is too important to leave to chance. Consider it an investment, not a cost. A successfully designed and printed product label will give your brand a compelling selling point in stores, and that’s worth the investment.

If you are looking for help in designing your labels, give us a call, and we will be happy to help you bring your product labels to life.