We’ve probably all experienced a time when we’re walking down a store aisle filled with products that seem to blur together, until one product label suddenly catches our eye. You pick it up instantly because you’re just intrigued. That’s the power of a good design. Surely, you wouldn’t want your label to be the one people skip over.
First impressions matter, and your product’s label design can make or break it. But how can you tell if you’re doing the right thing to avoid any oversight that could potentially hurt your sales? Below, we have broken down some areas to look out for:
- 1. Overcrowding the Design
Too many fonts, icons, and colors can overwhelm the eye. Make good use of white space, as it gives your design breathing room and makes key elements pop. - 2. Forgetting Readability
If customers can’t read your product name at first glance, they won’t pick it up. Choose legible fonts, use strong contrast, and make sure text isn’t buried in the background. - 3. Ignoring Hierarchy
A good label guides the viewer’s eyes: brand name → product type → key benefits → details. Without visual hierarchy, your message gets lost. - 4. Poor Color Choices
Colors influence emotion. A refreshing drink label shouldn’t use heavy, muted tones; an organic product shouldn’t scream neon. Match your palette to your brand personality. - 5. Low-Resolution Images
Avoid using blurry graphics because they make your label look unprofessional. Always use high-quality images and vector artwork for cleaner printing results. - 6. Inconsistent Branding
If your labels don’t align with your website or packaging, customers might question authenticity. Consistency builds recognition and trust. - 7. Missing Legal or Product Info
Ingredients, volume, allergens, and barcode placement matter. Omitting required information can lead to compliance issues and damaged credibility. - 8. Wrong Material Choice
Design isn’t just visual—it’s tactile. A paper label on a chilled bottle may peel or wrinkle. Match materials (like waterproof vinyl or BOPP) to the product’s environment. - 9. Not Testing Print Proofs
Colors on screen often look different in print. Always request a sample before mass production to catch size, color, or alignment issues. - 10. Ignoring the Customer Experience
Your product label serves as an additional communication channel. Therefore, it needs to tell the customer why your product matters.
The best labels don’t just look good; they sell your story at a glance. Avoid these pitfalls, and your design will do exactly that. Get top quality labels that will help you drive more sales. Contact us on 604-255-3472 to get a quote.
