I asked a friend of mine recently about why she stopped buying a particular brand of peanut butter, because I knew it was her favourite. She responded with a deep smirk and explained that she realised there wasn’t enough information about the product on the label, so she opted for a different brand.
No matter how good your product is, a little labelling error can lead to low sales numbers, damaged brand reputation, or hefty unnecessary fines. To avoid any of these, you need to make sure that your product labels tick all the right boxes. Here are some of them:
No matter how good your product is, a little labelling error can lead to low sales numbers, damaged brand reputation, or hefty unnecessary fines. To avoid any of these, you need to make sure that your product labels tick all the right boxes. Here are some of them:
- Know the rules of your industry and stay up to date with all the
regulatory requirements.Firstly, you need to understand the rules and other relevant regulatory requirements in
the industry and geographical territory that you operate in. Different industries have their own set of rules. Whether you’re in food and beverage, pharmaceuticals, cosmetics, or any other field, you need to know what’s required. - Use clear and readable fontsYour labels must be easy enough to read. Use a clear font, and make sure the text
stands out against the background. Small print and fancy fonts might look stylish but can make your label non-compliant if they obscure important information. - Maintain accuracy and transparencyAccuracy is key. Double-check that all the information on your labels is correct and up to date. Transparency builds trust with your customers and keeps you on the right side of the law
- Include Required Symbols and IconsCertain industries require specific symbols or icons on labels.Depending on the industry your product falls into, you need to be sure of the required symbols that need to be included on your labels.
- Seek professional help if needed and stay up to date with regulatory updatesIf you’re not sure about compliance with labelling, seek professional help from consultants and experts who specialize in this area. You should also stay informed with regulatory news and latest updates.
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